Filed under: In the press | Tags: absinthe, agarwood, bergamot, black burrant, blood orange, Britney Spears, cardamom, cedarwood, celebrity perfumes, cherry blossom, Christian Audigier, Christina Milian, Citrus, cypress, dark vetiver, earthy, Ed Hardy, Ed Hardy for Men, Ed Hardy for Women, Ed Hardy Love and Luck, forbidden plum, heart of black currant, Heidi Montag, jasmine, jasmine petals, Love and Luck, Love and Luck by Ed Hardy, madarin, musk, nectarine, orange, patchouli, pink peppercorn, plum, red sake, red sake accord, sage, sandalwood, Sensual Musk, vetiver, violet
As reported by The Scented Salamander
Get ready for another insanely awesome perfume bottle to drool over – designer Christian Audigier, the man behind the Ed Hardy name, is launching a new fragrance, Love and Luck. The fragrance will be available in both a mens and womens version, and will be available in December 2008.
Ed Hardy Love and Luck (L-Mens, R-Womens)
The womens version seems like it will have a Japanese feel to it, with Cherry Blossom and Red Sake being two of the notes listed. You can also expect to smell sandalwood and patchouli, giving it an earthy feel. As for the mens, expect a relatively citrus concoction with such notes as bergamot, orange, and mandarin.
Designer Christian Audigier has recently become a celebrity favorite, as his swimwear has been seen this summer on Britney Spears, Heidi Montag, Christina Milian, and others. His previous scents, simply titled Ed Hardy for Men and Ed Hardy for Women have also tasted sweet success, no doubt in part because of their trendy packaging and appeal to the tween and twenty-somethings markets.
Christian Audigier, the man behind the Ed Hardy line
The bad news is that we have to wait so long to get a whiff of these exciting new scents. The good news is that they’ll be launched just in time for Christmas, so perhaps our stockings will end up smelling really good this year! Read further for detailed note listings for each fragrance.
Love and Luck for women is said to contain: top notes of bergamot, blood orange and a red sake accord; a heart of black currant, pink peppercorn, nectarine, jasmine petals and forbidden plum, and a base of sensual musk, cedarwood, sandalwood and patchouli.
Love and Luck for men is said to contain: bergamot, orange, mandarin, cardamom; a heart of absinthe, sage, cypress and violet and a drydown of musk, cedarwood, dark vetiver and agarwood.
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Yay to brand extensions.
Comment by modernmixvancouver September 29, 2008 @ 10:05 pmFrom clothing –> perfume.
From a marketing-student perspective, I am always interested in how well the new product line(in terms of branding, packaging, advertising) fits with the overall brand image.